Not so long ago, removal of body hair was strictly the preserve of females only and was restricted to men who were wrestlers, cyclists, swimmers or exotic dancers. Today, men are increasingly opting for hair removal, if not completely at least thinning hair out from certain sections of the body. Generally men want hair removed from between the eyebrows, around the ears and from the back of the neck. There is now an increasing demand for bikini waxing too which has always been the staple of females. However, unlike females for whom hair removal is almost second nature, men who want body hair removed often feel at a loss to decide which treatment will be ideal for them.
Here is a rundown of hair removal solutions for men.
- Laser hair removal – Beams of light from an IPL laser hair removal machine enters the epidermis and destroys the root or follicle of the hair thus negating re-growth of hair at that place. But since it can destroy only active hair a number of sessions are required for complete hair removal. Each session is done in under half an hour and patients can get back to their normal routines immediately.
This process works best on skin types 1-5 and for dark hair on light skin. Dark coloured skin responds only to YAG laser. Laser hair removal is good for the back, stomach, chest and the genital areas. IPL laser based devices offer safe and affordable treatments without any adverse side effects only if the machines are of the highest quality and handled by trained and qualified technicians. Hence it is advisable that such treatments be opted for in leading salons and spas that have devices imported and distributed by Australian Aesthetic Devices. The company is a leading dealer in such machines in the country.
- Waxing – The old traditional sticky and honey based waxes are no longer used. These have been replaced by soy waxes which only stick to the hair and not the skin. After the cream is applied, special strips of cloth are laid over it and left to dry. After the mixture has dried, the cloth strips are pulled off with the hair, leaving behind a clean space. The whole process takes just a few minutes and the results last for about a month and a half on an average. Waxing can easily be done for hair on ears, neck, underarms, arms and legs and for eyebrow shaping. However before attempting waxing around the genital area, try out the process on other parts of the body to know the pain levels that might have to be tolerated. Waxing can lead to skin infections so all after-treatment care recommended have to be followed scrupulously.
- Electrolysis – Very thin needles are inserted in individual hair shafts and a tiny shock of electricity is discharged on the hair follicle. This kills the hair cells permanently, negating the possibility of any future growth. Hence it is a very effective form of permanent hair removal. Treatment for small areas can be completed in under an hour but for eliminating hair on large areas, it can take up to a year as it is a very painstaking process. It is very good for treatments of small areas like the eyebrows or back of the neck. Be prepared for long term commitment if electrolysis is the hair removing chosen option.
These are some of the main methods that men can choose for hair removal apart from the time tested ones like use of shavers and epilators.
When you talk about essential equipment for a beauty salon, there are basically two things that should be considered. The first is those that facilitate proper functioning of the salon but does not have a direct impact on the services offered. This includes furniture, work cabins, basins, manicure trays and trolleys. The second is the equipment that has a bearing on the core activities of the salon. It can range from the smallest of clippers to large and expensive laser and IPL permanent hair removal and microdermabrasion machines.
All these might be must haves for a beauty salon but what you ultimately choose to have in your establishment depends solely on the requirements for specific services by clients in your area of operation. If there is not much of a demand for skin rejuvenation treatments, there is no point in buying a device. You should only do so if you are planning to introduce such services. Even then you should invest in low end models to start off and proceed to upgrade as you increase client base for this service.
The two categories of must have salon equipment will be now taken up in some detail.
Core Equipment for a clinic – It is very important that you should choose this segment carefully. Apart from the functionality angle, it will go a long way to increase the glamour quotient of your clinic, thereby keeping you ahead of your competitors. Put special emphasis on the reception area. You can either go for bright leather upholstery furniture or the more traditional soft pastel looks. A huge reception station is usually redundant but the aesthetics of the furniture selected should have a warm welcoming and a personalised touch.
Furniture of work stations must be comfortable yet functional. Choose a height adjustable tilting chair that can be used for multiple purposes such as haircuts and styling, facials, bleaches and manicures. A small basin attached to the top of the chair will help in shampooing and the same basin attached to the foot of the chair will do for pedicures. It is more convenient for customers to avail of a package from a single point than moving around different work stations.
Equipment for direct services – This ranges from the smallest of clippers and razors to highly specialised state of the art equipment for exclusive processes. Whatever you buy, it should always be the best available in the market as their quality will have a huge impact on the level of services that you provide to your customers. For example in Australia, if you are buying IPL and laser machines for permanent hair removal and skin rejuvenation, tattoo removal and microdermabrasion, opt for machines imported and distributed by Universal IPL. The company imports top end beauty salon and spa equipment from leading manufacturers around the world. These machines are fast and safe and will help optimise your salon services.
A word of caution though! Buy wisely starting from low end limited capacity models and then upgrade as business in this area picks up. There is no justification in purchasing the fastest and top of the line units if you do not have enough clients to enable them to operate at full capacity. Your ROI will be low, investments that you could well channelize into other core activities that would give you immediate high returns.
These are some of the options that you can choose from while purchasing essential equipment for your salon and spa. The ultimate decision and your shopping list should rest solely on specific demographics of customer base and the services that you offer or plan to offer keeping in mind future expansion plans.
There are literally hundreds of salon owners but what is it that distinguishes the successful ones from the also-rans. Is it luck or some inherent qualities that enable a few to leave the field struggling behind? While it cannot be denied that Lady Luck has a small contribution in all successful ventures, it is the owner’s grit, determination and an ability to keep abreast of modern technological innovations that makes him stand out as an entrepreneur.
A salon business is one of a kind. On one hand you have to introduce the latest state of the art equipment to optimise customer service, on the other hand you should be able to deliver good old fashioned and traditional customer service. Once you get an optimised blend of the two in place, you’ll be on your way to becoming a successful salon owner.
Here are the traits that you should definitely have to make it big in the industry.
Updating skill sets – This is very crucial. Develop your skill sets and knowledge on various aspects of the sector and once you implement them, you will be improving your business and profitability too. Attend workshops, seminars and training courses so that you are aware of the operational efficiencies of the latest beauty equipment. Once you have updated your skill sets put them in motion in your salon. It is not necessary that you should always go into technicalities only. Develop an awareness of human emotions and sentiments as it will help you maximise customer interaction – one of the pillars of the salon business.
Determination to succeed – Any salon owner might face a lot of challenges to run the business smoothly especially in the initial stages. At these times, it’s your determination to succeed that will see you through. You might face a cash flow crunch or a dearth of customers due to faulty marketing strategies. In such cases, you have to analyse what is not right and take corrective action. Consult an industry expert and set things right. Or you can even study the functionalities of other flourishing salons in the area to know where you are going wrong. Take corrective action and things will fall back in place.
Marketing strategies – Traditional marketing strategies might not always work well in the beauty business where word of mouth recommendations are more effective than distributing a thousand fliers. To be truly successful, you should have a self-promoting streak in you. Talk about yourself to others and go out of your way to share the highlights of your professional life. You should be seen as one who can deliver a high quality of customer satisfaction and not merely one who is concerned only about the quality of equipment in the salon.
There are many other factors that will lead to your success as a salon owner. It is up to you to meet and overcome all challenges as they come along.